Logo for the 7 triggers to yes, a toolbox program for executive coaching and leadership development. Powered with persuasive neuroscience, the 7 triggers to yes courses teach people to sell.
7 Triggers to Yes

Technology now offers every possible detail of customer activity monitoring and management. But you’re still on your own when it comes to exactly what to say and how to say it in order to get attention, generate interest, and close a sale.

7 Triggers is a persuasion technology that fills that critical gap: Science-based guidelines for how to craft the most persuasive possible communications, making it easier, faster, and more reliable to achieve the 3 Cs of customer acquisition: Capture, Captivate, Convert.