Sales Training Programs

Improve Communication and Relationship Development for Better Sales Performance

In this intensive one-day sales training workshop, Lynn Reed equips both individuals and sales managers with advanced influence capabilities through application of the MBTI (Myers-Briggs Type Indicator) to enhance self-awareness, refine communication, and improve relationship-building skills.  Participants learn how to foster better client relationships with key “influence targets”, engage more effectively, and address objections, making this course ideal for client-facing professionals looking to elevate their impact and sales performance.

This program covers:

• Identifying key influence target types in terms of personality characteristics (speed of decision making, preferred focus on key information and interactions, preferences for driving to closure vs open-ended styles)
• Gaining deeper self-awareness through personality type theory to better understand team dynamics
• Validating personal results for actionable insights (a step often overlooked by less experienced instructors)
• Enhancing client interactions by improving interpersonal relationships by developing different approaches suitable to different personality types
• Bridging generational gaps in communication and client engagement
• Boosting professional impact when engaging with prospects, clients, and colleagues

MBTI is a globally recognized tool for improving personal and team dynamics; yet, it’s often underutilized due to complexity and lack of knowledge and/or experience on the part of the instructor. Lynn Reed’s expertise, developed under the guidance of world-renowned authorities, ensures that participants can apply these insights to drive significant improvements in team performance and sales effectiveness.

Enhance Client Relationships and Sales Impact 

Lynn Reed’s Mastering Emotional Intelligence (EQ-i 2.0) course is a one-day sales development training designed to help leaders, managers, and sales teams improve emotional intelligence (EQ). By refining self-awareness, increasing resilience, and enhancing client relationships, participants will be better equipped to navigate the challenges of today’s competitive sales environment.

This EQ-i 2.0 workshop offers participants:

• A self-assessment tool to gauge and enhance self-expression, decision-making, and stress management
• Insights into boosting executive presence and confidence in high-pressure sales situations
• Techniques to improve client/prospect engagement
• Guidance in developing strategies to address key gaps in one’s emotional intelligence
• Promoting personal growth and career advancement through emotional intelligence

Research shows that emotional intelligence is a key factor for career success and higher sales performance. The 360-degree assessment can be leveraged as part of an executive coaching engagement to improve client impact. With Lynn’s guidance, rooted in his certification by one of the leading experts in the industry, participants can expect measurable improvements in client engagement and sales results.

Neuroscience-Based Techniques for Closing More Sales with Persuasion

Powered by persuasive neuroscience, the 7 Triggers to Yes program offers sales professionals an optimal approach to building effective sales relationships. This course teaches the most reliable methods for generating interest, gaining attention, and converting leads into loyal customers.

• Capture, Captivate, Convert: Master the 3 Cs of customer acquisition
• Science-backed techniques for persuasive communication
• Actionable strategies for increasing sales conversion rates

The 7 Triggers to Yes fills the gap in modern sales training by focusing on what to say and how to say it to maximize persuasion. The program blends proven techniques with cutting-edge neuroscience to enhance your team’s ability to close more deals faster and more reliably.  Lynn mastered his skills with the application of this powerful persuasion method under the guidance of one of the world’s leading experts in the field.